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The Challenge.

A market leading multinational videoconferencing manufacturer commissioned the agency to create a campaign to help its corporate clients persuade employees to make more use of their newly-installed videoconferencing equipment.

The Solution.

The agency recommended A3 posters, coffee mats and emails to get the message across the conventional imagery of corporate group hugs, the agency adopted a more lateral and humorous take on the videoconferencing message highlighting a rarely-remarked-upon but not insignificant benefit of the technology.

The Results

The client had clearly been expecting a more conventional angle, perhaps tinged with a dollop of good ole' American schmaltz. Our impactful, lateral approach didn't just take the client by surprise. She had to take three days off work before recovering sufficiently to fire the agency.