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Agency puts a social spin on charity cycle campaign

Lesniak Swann, the Midlands-based agency who have worked with The Donna Louise Children’s Hospice for the past 3 years, have been chosen to kick into gear the ‘On Yer Bike’ campaign.

Having created a new website for the charity in 2010, and a Facebook page that now has over 2,200 followers, Lesniak Swann will be increasing the charity’s online presence with a dedicated ‘On Yer Bike’ website. By focusing their marketing activity online through social media sites such as Facebook and Twitter, the campaign will reach an ever-increasing audience.

The campaign launches in June with a celebrity cycle from John O’Groats to Lands End with Nick Hancock and Tony Pulis, and the charity is counting on the digital expertise and strategic input of Lesniak Swann to achieve their campaign target of £100k. News from the campaign will feed through into the charity’s website, Facebook and Twitter pages, delivering real-time updates on the riders’ progress. Using the new website, supporters will be able to track riders' progress, make a donation, or even organise their own cycling challenge. With peer-to-peer or social fundraising becoming increasingly effective, engaging supporters to create their own events will be key to achieving the campaign goal. By maintaining a multichannel stream of communications, supporters will be able to share and spread the fundraising message, and increase awareness of the campaign.

Mark Lesniak, director at Lesniak Swann, said: “Social fundraising is becoming an incredibly powerful tool. By creating an interactive website and delivering a constant news feed for the campaign, we are confident that supporters will be engaged and inspired to create their own mini-events.”

Director of Fundraising & PR at The Donna Louise Children’s Hospice, Melanie Mills, is already pleased with the results: “Having worked with Lesniak Swann for a number of years, we knew that we could rely on them to help us deliver an engaging and effective campaign. Generating interest online is key to the success of this project, and Lesniak Swann have created a website that is both entertaining and engaging.”

You can visit the website at http://www.onyerbike2012.org/.