The Challenge
To create a new raft of materials for Newcastle-under-Lyme that accentuated its unique benefits. Unlike its competitors, Newcastle College is like a community; it cushions the transition between school and university or work by giving students the freedom to learn at their own pace, engage in an active social life and ease themselves into adulthood. The college invites young people to shape their own life, by allowing them to take control of the way they learn, dress and socialise to personalise their future. They are treated as individuals in the driving seats of their own lives.
The Solution.
We dramatised this benefit by using a fresh and contemporary image that represented the way that young people consume media. The device DVD iconography was used to help young people navigate the prospectus and "pause" for reflection in some areas, "fast forward" to their future and "play" by viewing all the social benefits of enjoying the college social life. Communications which focused on the social aspects of the college followed a similar style, but used a deliberately edgier approach.
There were 17,000 prospectuses printed and distributed to schools, libraries and careers advice centres across the county. The campaign included the FE prospectus, a Club NULC leaflet, membership guide and associate membership introduction flyer.
