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No win no fee marketingStoke-on-Trent advertising agency Lesniak Swann are matching a personal injury specialist's "no win, no fee" system for unfortunate clients with a similar design that means they'll only be paid if their work proves successful.
The innovative deal between the Staffs agency and Attwood Solicitors may be unique in the advertising world. The bold move reflects the growing confidence Lesniak Swann has in its marketing abilities and looks set to establish an exciting new precedent in the industry.
"We are a confident and successful agency and have proven time and again that we have more marketing skills than most and can envision success where few others can," said Alexander Swann, Managing Director at Lesniak Swann.
"Few advertising agencies in the current financial climate could commit their resources with any confidence to such an audacious and bold contract.
"The deal with Attwoods is we do not get paid if, using the same budget, we don't improve the number of clients they get this year over last year.
"To some firms that might be a big risk but this is Lesniak Swann and we get the job done. Watch this space."
The proposed national campaign across the internet and in a variety of advertising formats looks certain to provide many victims of personal injury with their much needed day in court.
"There are many people out there who need compensation for the unfortunate ways they have suffered injury or ill health or both," said Alex Swann.
"We feel there are many people out there who have no knowledge or understanding of what they are entitled to and, in thousands of tragic cases, they suffer in silence without any real monetary help.
"But we think we can do a great deal to help and are putting our services where our mouths are."